Marketing Management

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Mobile-First Web Design: Why Your Website Must Prioritize Small Screens

With the majority of internet users accessing content on their phones, mobile design needs to be your priority with your website. Taking a mobile-first approach to web design ensur...

Legal Documents You're Missing

No one’s talking about this and for good reason, too: It’s boring It’s confusing It’s intimidating It *feels* unnecessary What is this thing??? Website legal documents. For majorit...

What You Need In Place Before You Go Viral

Do you remember when "going viral" meant getting 10,000 views on your content?  Just a few years ago, that was the benchmark for success. But oh, how times have changed!  Nowadays,...

Email Marketing Is Vital To Your Brand, Here's Why I Won't Stop Advocating For It

Look, I’m not trying to sell you anything in this blog, but I am trying to convince you to utilize email marketing much more than you are. Even if you have a list of two people (yo...

4 Mistakes You're Making When Building Your Website

You're not a pro at website building, but you need a website. Make sure to avoid these 4 common mistakes (and how to fix them) when you create or update your website. 1. The Art of...

Is Going Viral Really The Goal?

So you've heard that the holy grail of marketing is creating content that goes viral, haven't you? Guess what? It's not all sunshine and rainbows. Virality isn’t a solution to a lo...

How To Manage New Ideas When You're Developing A Campaign

Do you feel the chaos of creativity? It’s a challenge I’ve seen everyone from artists to entrepreneurs experience, absolutely brimming with ideas but losing track of them because t...

Why You Should Be Wary of One-Time Paid Platforms

Imagine this: You're looking for a new platform to use for your digital marketing (think: website, social media, funnels, graphic design) when you spot a one-time payment deal for ...

Marketing Terms You Need To Know Versus Jargon

Have you ever read an article or hear someone talk about something and think to yourself "I know they speak the same language as me but what are they saying!?". It can't be just me...

A Microsite Is The Answer To Your Website Woes

When Instagram was on the rise for social media marketing they changed how websites could function because of one thing: they only allowed one link in your bio.  Want to share your...

Influencer's Versus Creators: What's The Difference?

Something that has been keeping my attention lately is the rise of the “creator”. You've probably stumbled across the terms 'influencer' and 'creator.' They're often used interchan...

What's A Customer Journey And How To Make Your Own

When it comes to selling, I don’t need to tell you many factors that can improve or hurt your sales. But there’s one that even large businesses get really wrong. The customer journ...

Anyone Can Do Marketing, But Not Everyone Should

Marketing often seems like a club with open membership; on the surface, anyone can give it a go. The digital age has empowered countless individuals with access to tools and platfo...

How To Determine The Right Platform To Use

For years, I thought this came easy to everyone, but then I realized that easily searching for and starting new platforms wasn’t as fun for people as it was for me. Not only is it ...

How To Grow Online As A Team of One

Growing online is no small feat—it's like spinning multiple plates at the same time. You're not just the creator of your product, service, or content - but also the marketer, the s...