Funnels are confusing. I think of them like breaststroke. Back when I was a swim instructor, breaststroke was a great divider. Kids either immediately got it or they just could not...

Everyone knows they need to niche down and "know their target audience" which often comes with an avatar worksheet or demographic questions. And those can undoubtedly be helpful, b...

I am all for improving your website rank and getting found on search engines like Google and Bing, but I can't stand websites that do this...and Google can't either. SEO has been e...

It's my favorite time of year, my prediction of the marketing trends to watch in 2019! With only one quarter left of the year, it becomes pretty clear which parts of marketing are ...

Short answer:  No. Long answer with an explanation that is actually helpful: No, for search engine optimization (SEO) reasons. Often when designing your site you are limited by you...