Marketing often seems like a club with open membership; on the surface, anyone can give it a go. The digital age has empowered countless individuals with access to tools and platfo...

For years, I thought this came easy to everyone, but then I realized that easily searching for and starting new platforms wasn’t as fun for people as it was for me. Not only is it ...

Growing online is no small feat—it's like spinning multiple plates at the same time. You're not just the creator of your product, service, or content - but also the marketer, the s...

Funnels are confusing. I think of them like breaststroke. Back when I was a swim instructor, breaststroke was a great divider. Kids either immediately got it or they just could not...

Everyone knows they need to niche down and "know their target audience" which often comes with an avatar worksheet or demographic questions. And those can undoubtedly be helpful, b...

I am all for improving your website rank and getting found on search engines like Google and Bing, but I can't stand websites that do this...and Google can't either. SEO has been e...

Coronavirus has been officially declared a pandemic by the World Health Organization and many offices are, wisely, having employees work from home. But if you don't typically work ...

Short answer:  No. Long answer with an explanation that is actually helpful: No, for search engine optimization (SEO) reasons. Often when designing your site you are limited by you...