This was originally written and published for Wavoto. SEO is similar to home improvement. Talking about it all at once is overwhelming and you always feel like there is more to do. But, if you take a look at SEO step by step, the process is doable and your hard work will do wonders for your business. Let’s dig into what even is SEO, how to find keywords, th...

This article was originally written and published on Wavoto. Segmenting is a way of organizing your customer base, and it's a critical part of any business strategy. Don't let contact lists get overwhelming - segmenting is here to help! By segmenting your contacts, you can better target your communications and improve your chances of success. Not sure where...

This was originally written and published for Wavoto. All you need is a website and then your business will just grow! This might have been true at one point in history, but today you need to let people know you have a website before the traffic will come streaming in. I like to think of it as a family dinner. Does everyone in your house just know when dinne...