When it comes to selling, I don’t need to tell you many factors that can improve or hurt your sales. But there’s one that even large businesses get really wrong. The customer journ...

Making resolutions, setting goals, KPIs, campaign metrics. Who doesn't love these things?? Ah yes, most people. All this goal-setting has a place, but it also almost always FAILS! ...

Marketing often seems like a club with open membership; on the surface, anyone can give it a go. The digital age has empowered countless individuals with access to tools and platfo...

For years, I thought this came easy to everyone, but then I realized that easily searching for and starting new platforms wasn’t as fun for people as it was for me. Not only is it ...

Growing online is no small feat—it's like spinning multiple plates at the same time. You're not just the creator of your product, service, or content - but also the marketer, the s...

Funnels are confusing. I think of them like breaststroke. Back when I was a swim instructor, breaststroke was a great divider. Kids either immediately got it or they just could not...

I am all for improving your website rank and getting found on search engines like Google and Bing, but I can't stand websites that do this...and Google can't either. SEO has been e...

Coronavirus has been officially declared a pandemic by the World Health Organization and many offices are, wisely, having employees work from home. But if you don't typically work ...

It's my favorite time of year, my prediction of the marketing trends to watch in 2019! With only one quarter left of the year, it becomes pretty clear which parts of marketing are ...

Launching a website is simultaneously an exciting and terrifying thing. I have launched (taken live, shared new websites - whatever you want to call it) countless websites at this ...

Short answer:  No. Long answer with an explanation that is actually helpful: No, for search engine optimization (SEO) reasons. Often when designing your site you are limited by you...