You're not a pro at website building, but you need a website. Make sure to avoid these 4 common mistakes (and how to fix them) when you create or update your website.
1. The Art of Clear Messaging: Or, Why Your Website Is Confusing Me
Your website isn't the place for cryptic messages or riddles wrapped in enigmas. Visitors should be able to understand what you do faster than it takes Usain Bolt to run the 100-meter dash. Remember, ambiguity is the enemy of engagement.
How to Fix It: Keep your website copy clear, concise, and jargon-free. Your homepage should answer three questions: Who are you? What do you do? How can you help me? For inspiration, check out Apple's website. They've mastered the art of simplicity and clarity.
Now, don’t literally answer these questions, but when someone lands on your homepage, are these questions readily answered?
2. Slow Site Speed: The Digital Equivalent of Watching Paint Dry
In this age of instant gratification, patience is as rare as a unicorn (so, non-existent). If your site takes longer to load than it takes to microwave popcorn, you're in trouble. Slow site speed can be a deal-breaker, leading to high bounce rates and lost potential customers.
How to Fix It: Use tools like Google's PageSpeed Insights to diagnose your site speed issues. The easiest way to reduce website load times is to compress image file types.
TinyPNG can help you do this!
3. Platform Proliferation: Keep It At One
Having your website, landing pages, and links scattered across different platforms is not only confusing for you, but confusing for your audience, too. Also, it’s just unnecessary!
How to Fix It: Streamline your digital presence by choosing a platform that can handle multiple aspects of your online business. Platforms like Wavoto, Squarespace, or WordPress offer integrated solutions for websites, blogs, links, and more.
4. Missing Calls-to-Action (CTAs): Don't Play Hard to Get
A website without clear calls-to-action is like a treasure hunt without a map. Your visitors need guidance on what to do next, whether it's subscribing to a newsletter, downloading an eBook, or making a purchase.
How to Fix It: Every page on your site should have a clear and compelling CTA. For example, Dropbox's homepage features a simple but effective CTA: "Try Dropbox Business free."
Knowing is only half the battle. The next step is action!
If you're feeling overwhelmed by all this website wizardry, don't fret! Book a
FREE consult-call with me to help you navigate these choppy digital waters. Let's make this the year your website becomes a lighthouse in the foggy sea of the internet.